The New Neighbor Project

Website Redesign & Multimedia Campaign for New Orleans ESL Nonprofit

ROLE
UX Research & Design, UI Design, Squarespace Build, Social Content Design
Team: Developer for custom coding

TOOLS
Adobe Illustrator, XD, Photoshop, Squarespace

SKILLS
Stakeholder Interviews, Competitive Analysis, Site Mapping, Wireframing, Prototyping, Brand Application, UI Web Design, Squarespace Build, Client Template & Handoff

CLIENT
The New Neighbor Project
New Orleans, LA

CHALLENGE

Removing Barriers to Welcome an ESL Community

The New Neighbor Project is a New Orleans nonprofit providing ESL classes and citizenship assistance. They needed:

A multimedia campaign to inject their new brand identity (designed by the wonderful Shiloh Latham!) across platforms
Tailor the website to their multilingual students and make it easier for users to understand the value they offer:

Students were having trouble finding up-to-date class information
They had a lovely new brand identity but hadn't updated their online presence
Information needs to be translated to multiple languages
Volunteers and donors need to understand how and why to support
Stakeholders wear lots of operational hats, need easily updatable assets

UNDERSTANDING OUR NEW NEIGHBORS

Services

Online and in-person ESL classes Citizenship classes
New: Scholarship opportunities for Citizenship fees
Piloting: HiSET Exam Prep in Spanish

Value

Provides community to underserved and overlooked
Instills confidence to succeed
Advocacy and ability to self-advocate in healthcare, education, etc.
Builds connections within their community (better mental health, wider support system)

MEDIA PLAN

Meeting Users Where They Are

Amy, our rockstar stakeholder - the prime rib of steakholders - has an amazing pulse on her community. Based on her knowledge about how students are accessing information, we prioritized applying the brand and expanding the offerings on the following channels: