Tulane Information Security

Brand Identity & Cybersecurity Awareness Campaign for Tulane University

ROLE
Brand Design, Multimedia Asset Design
Collaborators: Senior Designer, Communications Manager, Stakeholders

TOOLS
Illustrator, InDesign, Photoshop

SKILLS
Stakeholder Interviews, Brand Design & Application, File Management & Production, Communication, Collaboration

CLIENT
Tulane Information Security
New Orleans, LA

TIMELINE
16 weeks

A TWO-PARTER

Safeguarding Our Tulane Family

Tulane Information Security (a department within Tulane University IT) set out to define a brand identity all its own, to be unveiled just in time for Cybersecurity Awareness Month, a nation-wide campaign to educate and empower students to own campus cybersecurity.
Cybersecurity Month also required a compelling campus-wide campaign with engaging and accessible content to resonate with both students and faculty to spread the good word.

1. VISUAL IDENTITY

Who is TIS?

In order to carve a niche within both Tulane and the IT department identities, Tulane Information Security (TIS) distilled down the needed to communicate approachable, trustworthy, integrity.

Lexie’s Concepts

My co-designer and I each pitched two concepts.

I leaned on some of Tulane’s secondary and tertiary colors and shield element to keep the feel approachable and dynamic, yet recognizably Tulane. My goal was to deliver modern, without being overtly techy.

Teamwork Makes the Dream Work

In the end we blended concepts to land on a logo. With the centerpiece of our brand defined, I expanded the identity into a full brand guide.

Brand Guide

Evergreen Popup Banner

2. CYBERSECURITY AWARENESS MONTH

A Circuit Less Traveled

Cybersecurity Awareness Month is a national campaign October to promote digital security. This was Tulane's second year participating.

This campaign needed broad appeal for the audience of both college-age Tulane students and the Tulane workforce of all ages. Being a month-long, campus-wide campaign, it also required a balance of eye-catching and recognizable branding in order to grab the attention of the busy Tulane community.

Stakeholders requested a modern, accessible feel to the campaign, and gave some creative freedom to venture outside of Tulane's documented branding.

In researching the landscape of cybersecurity branding, I discovered a lot of locks and techno elements. Keying in on a lack of humanization in the field, I opted to infuse some warmth and dynamism with modern aesthetics, striking neon colors, and authentic storytelling with representational human photo elements.

Lexie’s CAM Campaign Pitch

In retrospect, I think I presented too much variation for the first round. While my aim was to demonstrate how the concept could translate to a variety of channels, it landed as less cohesive. I also learned not to present anything with Lorem Ipsum!

Blue Wave Blitz

The team decided to move forward with Option 2 from Sonya's contributions as it felt most cohesive, and the hexagon elements would be engaging building blocks. The icons chosen were also great representations of the material they would include in the campaign.

Sonya created a selection of initial assets, and I digested the look and feel so we could co-create the 75+ digital and print assets required to blanket the Tulane campus and digital space with this cohesive campaign.

Selected CAM Campaign Pitch

Samples of My Contributions

Thank you!

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